The Urban Child Institute recently launched its Baby Small campaign, offering a big idea: we can improve the future of our community through small, smart decisions and actions that promote optimal early childhood brain development. Baby Small reminds us that the first years of life are a period of both extraordinary development and extraordinary opportunity. Babies' brains develop in response to their environments.

There is nothing as powerful as an idea whose time has come. We say that often these days at The Urban Child Institute, because it seems that everywhere we look people are talking about the importance and impact of early brain development.