As many musicians in Memphis know, becoming an overnight success usually takes years of hard work. It's the same with early childhood brain development. The Urban Child Institute has been working for a decade with partners and community leaders to spread the word about how crucial this issue is to the future of Memphis and the region. Today it is clearer than ever that this message is finding a wide audience.

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It's the time of year when we look back at the past year and make resolutions for the new one. It's no different at The Urban Child Institute, as we step back to consider what has been done for children's brain development in 2011 and what our plans will be for 2012.

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It's never been truer than it is today that hard skills will get you an interview but soft skills will get the job for you and enable you to keep it. As with so many other individual skill sets, the foundation for these soft skills is best laid in the earliest years of a child's life. More and more, businesses don't see a college degree as a guarantee that someone has the skills for success.

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There are frequent conversations in Memphis about what our city brand should be. Some people suggest that it should be about transportation, other say logistics, and some say our river heritage. Those are important assets of Memphis, but they are things. They don't really speak directly to our community values and who we are as a people.

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No one in our community should care more about optimal brain development for our youngest children than our business leaders. Their competitiveness, their profits, their tax burdens, and ultimately, their corporate futures depend on it. The fact is that there are no economic strategies that pay greater returns on investment than strategies to give every child a fair start in life.
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Only 4% of Memphis City Schools seniors are ready for college, based on scoring at least 19 on the ACT, the college entrance exam taken by district seniors. In other words, of 6,774 seniors, only 271 are college ready. It’s a disturbing statistic that speaks to why closing the achievement gap should be a priority for Memphis and Shelby County.

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