Creating safe play environments for kids where families already spend time.
Pinwheel Playroom is a cozy reading and play space for young children located in places where families spend time waiting, such as laundromats and community health clinics. The spaces provide a safe and literacy-rich environment for young children with child-size furniture, bright colors and wall games. Pinwheel Playrooms are stocked with books for children to explore on their own or with a caregiver, and families are encouraged to take a book home to keep.
The first Pinwheel Playroom opened in the fall of 2016 at the South Memphis Alliance's Social Suds Resource Center. Pinwheel Playrooms support UCI’s goal of preparing children for kindergarten on the way to third grade reading proficiency.
To create early literacy enrichment spaces with free books located where children and families spend time waiting across Memphis and Shelby County.
Increase opportunities for families to engage in early literacy activities as part of their daily routine.
Increase opportunities for nurturing social-emotional interactions with young children.
Increase opportunities for eligible families to enroll in Books from Birth.
Support Memphis' place-based literacy strategy, Read901.
Expand the reach of Pinwheel Playroom so these spaces are accessible to all families in Shelby County.
South Memphis Alliance Laundromat
1048 S. Bellevue Blvd
Memphis, TN 38106
Est. 2016
Ellie’s Laundry
644 Waring Rd
Memphis, TN 38112
Est. 2019
Site Adopter: Rhodes College Kinney Program
Broad Avenue CCHS Clinic
2861 Broad Ave
Memphis, TN 38112
Est. 2018
Orange Mound CCHS Clinic
2569 Douglass Ave
Memphis, TN 38114
Est. 2019
Le Bonheur ULPS Clinic
51 N. Dunlap St
Memphis, TN 38105
Est. 2023
Shelby County Health Department
814 Jefferson
Ave
Memphis, TN 38105
Est. 2022
Ellie’s Laundry
215 S. Pauline
St
Memphis, TN 38104
Est. 2023
Site Adopter: Midtown Memphis Rotary Club
Ellie’s Laundry
4430 Winchester Rd
Memphis, TN 38118
Est. 2024