Bluff City Baby

Delivering resource-packed backpacks to new parents to encourage early literacy activities.

Overview

Welcome Bluff City Baby is a gift for new parents to encourage early literacy activities. Engaging in Touch, Talk, Read, and Play on a daily basis lays the foundation for children’s future language skills and healthy social-emotional development.

What’s inside?

Welcome Letter

Board Book

Soft Baby Book

Read to Me onesie

I’m a Bluff City Baby bib

2 newborn diapers

Touch Talk Read Play fridge magnet

Touch Talk Read Play brochure

Information about the LENA Start language enrichment program

Vision

All babies born in Memphis will receive a Bluff City Baby backpack.

Goals

Increase Bluff City Baby backpack distribution year over year.

Celebrate and nurture all Bluff City Babies born in Shelby County and provide helpful resources to new parents.

Expand community partnerships to ensure Bluff City Baby backpacks include useful items for caregivers with newborns.

13,000+

Bluff City Baby backpacks have been distributed since the program began in 2020.

Partners

Launched in 2020, Bluff City Baby backpacks have been distributed through co-funding partnerships with Methodist South Hospital and Regional One Health. Essential in-kind logistical support is generously provided by Knowledge Tree.